What images are suitable for an ad for a sexual assault prevention phone app like SnapMail?

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What images are suitable for an ad for a sexual assault prevention phone app like SnapMail?

It’s a difficult one.  We all know the effect that a powerful image can have on the click through rates of a digital ad, but we also have a responsibility not to cause offence.

It’s a mystery to me how a company like Benneton managed to build a brand almost exclusively on the back of controversy – that real-life image of an AIDS victim surrounded by his family shortly after his death in 1990 still sticks in the memory as being particularly distasteful.  And it’s not as if the ads had any correlation to the products they were selling.  In defence of Benetton however, I always found the style and quality of their apparel to be of the highest order.

How then does a new company like SnapMail, which has designed a mobile phone app to help prevent a range of crimes, such as sexual assault, decide what type of images to run with the ads?  One approach is to religiously follow the instructions of your advertising agency.  Another approach is to listen to the people who view your ads.

We are running an ad campaign on Facebook at the moment designed to draw women’s attention to the fact that there is now a mobile phone app on the market that could help prevent mugging, robbery or sexual assault.  We believe it should particularly appeal to women travelling alone.  For anyone who’s interested, the app takes a photo, sends it to you by e-mail and uploads to a secure website with just a single click, so the theory is that an attacker who has just had his photo taken and posted remotely is less likely to follow through with the attack.

We included an image with the ad that some people found offensive.  The ad featured a man grabbing a woman from behind and blocking her mouth with his hand.  One lady posted a Comment on Facebook to say it was “crass, fear-mongering advertising” and (admittedly after looking up the exact definition of the word crass in the dictionary – she was right, by the way!) we therefore invited her to suggest something more appropriate.

We assumed that would be the last we’d hear from this lady, but, to her credit, she posted an image which would appear to be more suitable.  We decided to run an ad on Facebook using this image but when we tried to set it up the size and shape of the image were unsuitable for a Facebook ad.  (Get your act together, Zuckerberg.)

That left us with just the option to write this Blog post and boost it on Facebook, in the same way as you would a Facebook ad.  The image associated with this Blog post is the image that was suggested to us.

So, many thanks to Cali James from New York for taking the time to find us a more suitable image.  There’s a free 12 months subscription to the premium version of the app for you and your friends if you drop us a mail to info@snapmail.click for the attention of Richard Newman.

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SnapMail app

SnapMail as a Rape Prevention device

Here is a link to a good article written by Mary Walker, a partner of ours, describing how SnapMail may be used as a Rape Prevention device: http://snapmail.info/snapmail-as-a-rape-prevention-tool/

It’s well worth a read.

Click here to download the SnapMail app.  When you download it to your mobile phone the app takes a photo and sends it to you by e-mail and uploads it to the SnapMail website with a single click.  In many cases, a potential attacker will not follow through with a crime when he realises that his photo has been captured and saved, regardless of whether he steals or damages the mobile phone that took the photograph.

Click here to learn about SnapMail Emergency, the premium version of the app.  When you take a photo using the premium version of the app you receive an e-mail with a link to this photo.  You have 5 minutes to click this link.  If you don’t click this link within 5 minutes SnapMail sends an SOS text and SOS e-mail to 5 of your Friends or Family.

All SnapMail photos are time stamped and date stamped and they also contain a GPS location.  This is powerful evidence in the event that a crime is committed.

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SnapMail and the disappearance of Willie Maughan

A couple made a desperate plea for help minutes before they disappeared.  It is believed that Willie Maughan and his girlfriend Anna Varslavane were in the Gormanston area of Co Meath in Ireland when Anna made an urgent phone call to Willie’s mother at 2.57 pm on Tuesday, 14th April 2015.  The couple asked to be picked up.  When family members arrived at the designated meeting place ten minutes later, Willie and Anna were nowhere to be seen.

Willie’s brother, who had answered the call, said he had heard Anna crying for help and clearly distinguished the sound of choking in the background.  Other voices were also audible.  The phone then went dead.

Willie (34) and Anna (21) have not been seen since.

Willie’s father, Joseph Maughan, told the Irish Independent that he believes they were murdered because his son “knew too much” about a gang murder last year.  Gardaí have received reliable intelligence that the couple were murdered by up to five members of a drug gang.  The gang leader is a settled Traveller and prime suspect for another murder.

The gang may have attacked the couple when they realised they were about to leave Gormanston but may not have intended to kill them.  A source close to the gang has claimed that the leader’s elderly mother helped to restrain Anna Varslavane while her son and his cronies attacked William.

Sources claimed that the young woman was beaten over the head with a hammer while she tried to phone for help.

The Maughan family have received information which may help gardaí locate the bodies.

Last week, RTÉ’s ‘CrimeCall’ programme re-enacted the last known movements of the couple and showed CCTV footage of them together.  Joseph Maughan said: “We know that they are both gone and just want them brought back so that we can give them a Christian funeral.”

If the couple had downloaded the SnapMail app on their phones, they would have been able within seconds to take pictures of the criminals at the moment of abduction and send them to their personal SnapMail website accounts.  They would have been able to convince their attackers to release them for fear of being identified on the SnapMail website.

Even if their phones were seized by the criminals the pictures would still have been stored in their personal accounts, to be retrieved by the police later on.

The SnapMail app is FREE to download on your Android or iOS smartphone.  A paid version, called SnapMail Emergency, will also send an SOS text and e-mail to 5 of your Friends when you are in difficulty.

It could save your life.

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SnapMail would have prevented rape of British teenager and killings of British couple in Thailand

A young British backpacker was abducted by motorists on her way to the shops at 1.30am on Tuesday 26th of May 2015 after an evening out partying with her friends.  She left the restaurant where she was having dinner on the Nanachart Road in the Kanchanaburi district, 76 miles left of Bangkok, and decided to walk to the shops on her own when she was accosted by a group of motorists.  The girl, 19, was then attacked and abducted, later to be raped by two men from the gang of motorists.

The abductors also stole her valuables and finally dumped her in a market in the Mueang district.

The victim was visiting the area with a group of tourists and stayed at a well-known local resort.

The two men have confessed to their crime, according to Police Major General Kamolsanti Klanbus, Chief of Kanchanaburi police and the victim is already back home in the UK.

There is a lot of diplomatic secrecy surrounding the incident as it is believed that it is a sensitive issue and could affect the tourism trade in Thailand.

The attack comes just eight months after British backpackers Hannah Witheridge, 23, and David Miller, 24, were murdered on a Thai beach.  The couple had met as they travelled around South East Asia on a holiday of a lifetime and were targeted during a walk on the beach.

Burmese migrants Zaw Lin and Win Zaw Htun, both 21, were arrested two weeks after the semi-naked bodies of the pair were found.

The horrifying killings fuelled tense relations between tourists and the Thai government, after its Prime Minister claimed ‘beautiful’ British girls weren’t safe in bikinis.

Officials estimate 860,000 British tourists travel to Thailand each year, and the Foreign Office has warned of the dangers of the East-Asian country.

A travel warning says British nationals ‘have been victims of vicious, unprovoked attacks by individuals and gangs’.

It adds: ‘Violent sexual assaults and robberies against both men and women are reported regularly.’

In such an atmosphere of violence, uncertainty and crime, it is advisable that British tourists, especially backpackers, use modern technology to counteract any possibility of being abducted, attacked, raped, robbed or even killed.  The SnapMail app, installed free on any Android or iOS smartphone, will within seconds, take a picture of the attacker / criminal and email it to the user as well as saving it on the SnapMail website.  If the user is also subscribed to the SnapMail Emergency service (which he or she is highly recommended to do) then five minutes later, if he or she is unable to do anything else because of further attacks, then their friends will be sent emergency texts and emails with a message to come to their rescue or contact the police.  The victim’s geo-location will also be highlighted.

In the cases mentioned above, the 19-year-old’s abduction early on Tuesday morning and the murder of Hannah and David could have been avoided as the Thai police would have been informed on time and with prior knowledge of the young people’s latest geo-location, would have come to their rescue.  Moreover, the victims could have warned their attackers earlier on about the impact of having their pictures taken and sent to the SnapMail website: this might have deterred them from committing their crimes.

The SnapMail app can be downloaded FREE by clicking here.  It could save your life.

Source:  http://www.dailymail.co.uk/news/article-3101265/British-backpacker-19-abducted-gang-raped-biker-gang-holiday-Thailand.html?ito=social-facebook

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SnapMail would have saved Sisters beaten up by Scumbags they met on Facebook

Sisters Amy, 21 and Nicole Rice, 19, from Dublin, Ireland suffered an horrendous ordeal at the hands of a couple of Scumbags they had met a few weeks previously on Facebook.  When you read what happened you can see how the SnapMail app could have prevented this happening.

They met the two men, aged 25 and 30, at a bus stop and arrived at the men’s apartment shortly after 7.30pm. Soon after, Amy said, one of the men, started “acting weird”.

“They started to get aggressive and my sister got up to leave…and one of them pulled her hair, pushed her to the ground and started kicking her in the head.”  Amy attempted to intervene to save her younger sister but the other man started to beat her in a frenzied attack.

“They tied us up with rags and put them on our mouths and just kept laughing and laughing as they beat us up,” Amy said.  The sisters said the men asked them to ring “someone with money to pay a ransom” which would set them free.

But when the sisters said they didn’t have any money in their family, they were beaten further.

“Nicole made a run to the corridor outside and fell on the stairs trying to get away and passed out at the bottom.

“They thought she was dead and started ringing people on the phone and saying they needed to dig holes in the Wicklow mountains as they didn’t know what to do with these girls,” Amy said.

Amy said the last thing she remembered was her sister’s lifeless body lying at the bottom of the stairs before she blacked out.

“I was so scared,” said Amy, “I thought we were going to die, I was full sure they were going to kill us.”

“They eventually let us go at about 3pm and said if we went to the guards they would kill us and our family.”

The sisters, who were covered in blood, ran out of the apartment and flagged down a man who was driving by with two children. He brought them straight to hospital.  The sisters believe they may have been drugged on the night of their ordeal.  The sisters suffered severe head injuries. Amy suffered a suspected fractured jaw and Nicole a broken nose.

It could have been so different if they had the SnapMail app on their mobile phones.  One click and they would have had the photo of the two men stored in their private account on the SnapMail website, regardless of whether their phones were stolen or not.

And if they had subscribed to SnapMail Emergency, the premium version of the app, 5 of their Friends would have been notified of their order within 5 minutes of the trouble starting.

Download SnapMail today to prevent something like this happening to you.

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Never meet a stranger without SnapMail – here’s why

Here is a frightening story about a guy who went to meet a stranger who was interested in buying his car.  You can read the full story here but basically a man who went to meet a woman he had contacted online was the victim of a car jacking, according to police in Ireland.


The 28-year-old man told police that he had been waiting to meet a woman he had met online when he became the victim of crime.  The pair had arranged to meet up at a car park close to a town centre and the man said he was waiting there when he was approached by a man with a knife.  The thief demanded his wallet and the keys to his jeep.


He was then put under duress and had to show the thief how to start the jeep as it is an automatic.

Police say the victim was left in fear.  A spokesman for the Irish police advised anyone arranging to meet up with someone they have contacted online to be careful.


The free SnapMail app could easily have prevented this crime from happening.  One quick photo of the thief and the game is up for him.  Why would a guy commit a crime if he knows his photo is recorded at the scene of the crime at that time?  You can’t have an alibi when you’ve just been SnapMailed!


The premium version of the app, called SnapMail Emergency, alerts 5 of your friends by an SOS text and e-mail if you find yourself in a vulnerable situation like this.


Download the free version of SnapMail by clicking here, before you can upgrade to the premium version.


Finally, if you do take a photo using the SnapMail app and you need help identifying the person in the photo, we can post it for you on the SnapMail Gallery for it to be shared.

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SnapMail app fails to save man’s imaginary friend from vicious killing

As a crime prevention device the SnapMail app is a brilliant way to protect against a mugging, stalking, sexual assault or even murder.  One quick snap and an attacker knows anything he does after that is only going to make it worse.

It is with deep regret that we must announce that SnapMail failed to protect Geoff Gaylord’s imaginary friend from what appears to have been a frenzied and vicious knife attack which ultimately resulted in what must have been a horrific death for the imaginary friend.

The details are still emerging but from this article it appears that Mr Gaylord (pictured) had repeatedly stabbed his friend “Mr. Happy” with a kitchen knife, cut up Mr. Happy with a hatchet, and buried him in his backyard.  Police have yet to release a photo of Mr Happy, but we will be sure to publish it as soon as it becomes available.

In fairness to the remorseful Mr Gaylord he turned himself in to Florida Police and asked for the death penalty, preferably “right now”.  In his defence, he did state that one of the reasons he killed Mr Happy was because he was “messy”.  And judging by the photo of Mr Gaylord, he’d know!

For anyone who has downloaded the free SnapMail app on the basis that it could also protect imaginary friends, please contact us here for a full refund.

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Any sympathy for a guy who tried to rob an escort at gunpoint?

The SnapMail app has been designed to protect individuals who find themselves in a wide variety of vulnerable situation.  In almost all of these situations the individual finds themselves alone.  Women who work as prostitutes, or escorts as polite society tends to describe them, are the type of people who frequently find themselves alone in vulnerable situations.

An article from 2012 in the Business Insider magazine claims there are between 40m and 42m prostitutes in the world, 80% of whom are female.  There are over 1m escorts in the US, even though Nevada is the only state in which prostitution is legal.

I read this recent article which typifies the type of vulnerable situations in which female escorts find themselves.  In summary, the man told police that he ‘decided to rob the woman as he had been with her before and he knew she was small’.  He demanded money from her and threatened to rape her in her own home.

Unfortunately for him, she had a firearms licence and spotted what he was carrying was a fake gun.  After a brief tussle she fought him off and he fled.  As the Judge noted “She wasn’t as small as he thought.”

The most remarkable element of this story is that the Judge did not send the guy to jail for this offence, but instead recognised he was a first time offender, with no drink or drug problem, who was looking for money to buy Christmas presents for his family.  It doesn’t excuse the terror he inflicted on this vulnerable woman but he did admit his guilt early on and he appears to have been humiliated by what he did.  I’d have a small amount of sympathy for him but hope the woman is well recovered.

We are never going to stomp out the oldest profession in the world and I’ve no problem with whatever two consenting adults do, as long as no-one is coerced into anything, but I’d like to think this is a perfect example of when the SnapMail app could have been used to both prevent and help solve a crime.

On top of that, the deployment of the SnapMail Emergency ‘call for help’ feature would have been ideal in this situation where the man stayed longer than the 5 minutes before her friends were notified.

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“SnapMail or a Samurai Sword? Take your pick!”

If you’re lying in bed at night with your wife and 4 burglars, armed with pistols, break into your house, what are the various ways in which you can protect yourself?

Obviously, you can call the Police, but the burglars could have fled long before the Police arrive and the burglars may even have treated you and your wife to some lead from the self same pistols.

You could also take a few SnapMail photos using the awesome SnapMail app.  At least you have photographic evidence of the intruders, all placed at the scene of the crime at a specific time.  Many rational burglars would realise that the game was up once they’d been SnapMailed, but then who says burglars are rational?

But an Argentinian man has come up with something even better than SnapMail.  Yes, I know that’s hard to believe, but this is very clever ……… wait for it ………….. Take a Samurai Sword to the 4 burglars!

Yes, you read that right!  I always thought that a couple of pistols beats a Samurai sword any day of the week, but this man had other ideas, according to a graphic Daily Mail article: http://dailym.ai/1Ho94F3   I do like the part about one of them being so badly injured that he had to turn himself in the next day to get treatment for his wounds.  Them Samurai swords can do a lot of damage.

So, burglars, the next time you break into a house, you better hope the only protection the owners have is SnapMail!

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Sandra Bullock – If only she had SnapMail Emergency

Imagine discovering this scruffy bearded lump strolling through your house, having bypassed the security cameras and barbed wire at your front entrance?  Well, that’s the sight a petrified Sandra Bullock witnessed in June 2014, which forced her to hide in a closet and call 911.

That lump, Joshua Corbett, was charged with forcing his way into Bullock’s house while she was inside.  LAPD cops later found an extensive weapons arsenal at his home that included assault rifles and machine guns.  (I bet he only needed the machine gun for ‘protection’!)  Corbett is pleading not guilty to 19 felony charges, but with bail set at $2.2m it is unlikely he will be going anywhere soon.

The free SnapMail app is a powerful weapon which can be used against stalkers because as well as capturing their photo for subsequent identification, it also places them at a specific place at a specific time.  But, even we would (begrudgingly!) admit that it’s no match for a loaded machine gun in the hands of a mad man.

The premium version of SnapMail, called SnapMail Emergency, contains the added feature of notifying up to 5 of your friends by SMS and by e-mail if you fail to click the link in an e-mail that has been sent to you.  Sandra Bullock could have done with something like that.

Download it for FREE by clicking here.